Sports fans visiting the Chicago United Center will soon be able to use augmented reality (AR) versions of players and mascots to take video and photo selfies. This "photo with professionals" experience stems from AT&T's cooperation with two teams: the Chicago Blackhawks and the Chicago Bulls.  

In the arena, two 6-foot-long AT&T 5G kiosks controlled by users' smartphones will achieve an interactive experience. Users can select players and mascots to join their selfies on their device screens.  

Sabina Ahmed, AT&T's Assistant Vice President of Sponsorship and Experience Marketing, said: "We are delighted to bring these experiences to more leagues and give sports fans the opportunity to engage with them in a more meaningful way. Favorite team and players establish contact." In the press release. "Taking photos with professionals is a real example of 5G work, and we have prepared more for fans of these legendary teams."  

A similar experience will soon be provided through the team's mobile app. There, fans can also take photos with professionals. These applications will also provide an enhanced version of AT&T StatsZone, which uses 5G and AR technology to display player and team statistics in an immersive 3D manner, with animated images superimposed on what the user sees through the camera on the smartphone .  

Jay Cary, AT&T's vice president of 5G products and innovation, said in a press release: "Our network is fast and large in capacity, and we can provide these customized experiences to the stadium near you and the screen in your pocket." "It's all for this. Create new, immersive ways to connect you with your favorite teams and players while making it all seamless to you."  

Pose with the Pros will make its debut in the Bulls game on Tuesday (December 14), the Blackhawks game on Wednesday (December 15), the Blackhawks app on December 20, and the Bulls app on December 22 . The new version of AT&T StatsZone will be released on the team’s app in January 2022.  

This application of 5G and AR in the shared National Basketball Association (NBA) and National Hockey League (NHL) arenas adds to other immersive experiences created for companies in other industries.  

For example, automakers are using AR to give potential customers the opportunity to explore their vehicles as if they were in a showroom, and experience a moving car as if they were on the road.  

Read more: Automakers use augmented reality technology to attract car buyers and salespeople 

A car manufacturer, Volkswagen, announced on November 29 that it will place a new car advertisement on 1 million Amazon shipping boxes, which contains a QR code. After scanning the QR code, users will enter the 3D map Virtual driving experience.  

In a recent interview with PYMNTS, Neha Singh, CEO of the experiential shopping software Obsess, said that she believes AR and virtual reality (VR) are the keys to making e-commerce more attractive by providing virtual stores and more. "More people can experience this, even if they can't be there in person," she said. "It basically just increased the audience of the retail store."  

Read more: Augmented reality software puts Metaverse within reach of small brands 

PYMNTS new data: British consumers' expectations of their grocery shopping experience

About: 44% of UK grocery shoppers spend more at the grocery store when they have access to a loyalty program, and the same proportion said that the existence of the loyalty program alone determines where they shop. British consumers' expectations for their grocery shopping experience 2,501 British consumers were surveyed to study how retailers can best use loyalty programs to drive consumption and win new customers.

Consumers are attracted by digital features that can more easily customize interactions with their favorite local businesses (including restaurants). This...

The pandemic has changed the way holiday shoppers buy goods in 2020, and researchers expect these trends to continue during this year’s holiday season...

According to the Main Street Index, Main Street businesses are recovering strongly from the continuing economic impact of the pandemic, if not completely...

You have successfully joined our subscriber list.

© 2021 What is Next Media and Analytics™